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27 BOOKED JOBS IN 45 DAYS

Cost per booked job $128
Calls from ads 142 · Form requests 21
Missed-call rate 32% → 12% (text-back + scheduling)

Vancouver homeowners now get same-day plumbing without phone tag.

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Who we helped

Emergency plumbing service — Vancouver, BC

 24/7 dispatch for leaks, clogged drains, burst pipes, and water heater fixes. Budget $4k across PPC + LSAs. Click costs were high, and many calls went unanswered after hours.

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Problem Statements

High CPC + mixed intent

Broad “plumber” clicks blended DIY and research with emergencies.

Leaky landing page

Generic page, no price cues or service area map; weak trust badges.

Missed timing

After-hours calls hit voicemail; few callers waited for a callback.

Goals

  • Drive booked jobs (not just calls).
  • Build trust fast with clear pricing signals and coverage.
  • Cut missed calls and speed up dispatch.

OBJECTIVES (60 days)

  • 25+ booked jobs (hit: 27).
  • Cost per job ≤ $150 (hit: $128).
  • Missed-call rate ≤ 15% (hit: 12% with text-back).

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Discovery Insights

Keyword mix:

Broad match vacuumed low-intent/DIY (“how to unclog”) traffic.

Ad hours:

 Spend bled overnight; no live answer = wasted clicks.

Landing gaps:

No “from” pricing, license/insurance badges, or neighborhood list.

 LSA readiness:

Profile incomplete; light on recent reviews and job types.

Tracking gaps:

No dynamic number insertion; bookings not tied to campaigns.

Geo distance:

Outer-suburb clicks converted poorly vs inner-city jobs.

Phase 1

Build trust & tracking

Make it easy to post and convert
  • Call tracking: CallRail + DNI; import qualified calls to Google Ads and GA4.
  • Landing rebuild: single-offer emergency page: “Dispatch from $89 trip fee”, service-area map, license/insurance badges, reviews.
  • Frictionless booking: 2-step form + “call me now” toggle; Jobber/HighLevel calendar link.
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Phase 2

Win the right auctions

Plain English, real wins
  • Exact/phrase campaigns: “emergency plumber vancouver,” “burst pipe repair,” “water heater repair near me”; add negatives (DIY, careers, wholesale).
  • LSAs for plumbers: verified categories, fresh reviews, job photos, Q&A filled.
  • Dayparting & call extensions: 6am–11pm live; throttle late nights; voicemail with SMS text-back link.
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Phase 3

Follow-through & refine

Turn interest into booked visits
  • Auto text-back: missed calls get instant SMS to confirm address and issue.
  • Geo bidding: bid up within 10km; down-weight low-close suburbs.
  • Query pruning weekly: keep only converting terms; move winners to exact.
  • Capacity switches: boost drain clears on rainy weeks; cap big installs when crew is full.
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Obstacles & How We Handled Them

Sticker shock on arrival

Fix: Show trip-fee “from” pricing in ads/landing; CSR script sets expectation.

After-hours leakage

Fix: Daypart + voicemail that triggers instant SMS booking link; next-morning priority slot.

Review light for LSAs

Fix: Post-job SMS with direct LSA link; added 14 new reviews in 6 weeks.

Results & Success Metrics

Attribution notes

Calls: CallRail (qualified ≥60s) imported to Ads/GA4.

Bookings: Jobber/HighLevel form + calendar events with campaign source.

LSA leads: exported from Google profile to CRM.

Primary outcomes

27 booked jobs in 45 days

$128 cost per booked job

142 calls · 21 form requests

Supporting metrics

Missed-call rate 32% → 12% (text-back + dayparting)

LSA profile strength up (reviews, photo freshness)

Landing CVR lifted with map, badges, and “from” pricing

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HI! Family Dental Clinic, North Vancouver, BC “Patients tell us they booked after reading the dentist bios and seeing the before-and-after gallery. Approvals were easy, the site feels safer and clearer, and calls from Google now come in every day.”
— Practice Manager
"I was skeptical about PPC after burning through budgets with other agencies, but Blaze Boost changed everything. They restructured our entire Google Ads account, implemented conversion tracking properly, and within 6 weeks our conversion rate jumped from 1.2% to 4.8%. We're now seeing 250+ conversions monthly at half the cost we were paying before. The campaign management is meticulous – they actually care about our success, not just spending our ad budget."
Sarah Chen - TechForward SolutionsMarketing Director, TechForward Solutions
"Blaze Boost took our seasonal business and made it thrive year-round through strategic Google Ads campaigns. Last quarter alone, we generated $127,000 in revenue directly from PPC leads – a 580% return on ad spend. What impressed me most was how they created separate campaigns for each service, optimized our landing pages, and constantly refined our targeting. We're now booked solid and had to hire three new crews to keep up with demand."
Robert Martinez - Premier LandscapingOwner, Premier Landscaping
"The SEO Community program at Blaze Boost delivered results beyond our expectations. In just 8 months, we went from page 5 to ranking #1 for our primary keywords. Our organic traffic increased by 420%, and we're now getting 50+ new patient inquiries monthly without spending a penny on ads. The team's local SEO strategy put us on the map – literally. We're now the go-to clinic in our area, and 70% of our new patients find us through Google search."
Jennifer Walsh - Wellness First ClinicFounder, Wellness First Clinic
"Blaze Boost redesigned our outdated website into a conversion machine. The new design isn't just beautiful – it's strategic. Our bounce rate dropped from 76% to 22%, average session duration tripled, and most importantly, our online quote requests increased by 385%. They integrated booking systems, optimized our site speed, and made everything mobile-responsive. The website now generates leads 24/7, essentially becoming our best salesperson. Best investment we've made in our business."
Marvin West - Upfront Front ClinicPresident

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