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From zero to...

Local Pack in 90 days

  • Organic visits up 186%
  • Local Pack shows 132 times/month
  • Calls from Google up 23 → 71/month
  • We focused on the basics first, then proof, then authority.

Homeowners in York Region now see this landscaper when they search.

Get my 90-day local plan

Who we helped

Family-run landscaping contractor in Ontario

Design-build work across Markham, Richmond Hill, Vaughan, Aurora, and Newmarket. Small crew. Short Canadian build season. Most jobs used to come from referrals and yard signs. They wanted steadier bookings before spring and fewer price shoppers.

Get my 90-day local plan
Get my 90-day local plan

Problem Statements

Low local visibility

No presence in the Local Pack for core service + city searches. No city pages. Thin service content.

Weak trust signals

Inconsistent NAP data, light review footprint, no proof pages that showed process, warranty, or recent projects.

Slow mobile performance

Uncompressed images and blocking scripts created bounce issues on mobile, especially from Google Maps traffic.

Goals

  • Win Local Pack visibility across priority service + city combinations in York Region.
  • Increase qualified calls and quote requests ahead of peak season.
  • Strengthen trust so buyers pick them over cheaper competitors.

Objectives

  • Reach top 3 Local Pack for at least 6 target terms within 90 days.
  • Lift Google Business Profile calls from ~23 to 60+ per month and website form submissions by 50%.
  • Collect 10+ new Google reviews with photos and city mentions within 90 days.

See my Map rank in 48 hours

Discovery Insights

Content gaps:

One generic “Landscaping” page. No service depth on base prep, drainage, polymeric sand, or warranties.

Crawl issues:

Duplicate titles, missing H1s, image galleries blocked from indexing.

GBP gaps:

Wrong secondaries, no services list, no Q&A, old photos, no Posts.

Citations:

Mixed business names and inconsistent address formatting across directories.

Speed:

Mobile LCP ~6.1s. Gigantic JPEGs and unused JS.

Competitors:

Top 3 had clear city pages, strong photo proof, and 50+ Google reviews that mention city and service.

Obstacles and how we handled them

Seasonality:

Winter is slow. We added repair and planning content to keep leads coming.

Photo quality:

Crew photos were hit or miss. We created a simple shot list to standardize angles and lighting.

Old directory listings:

Wrong secondaries, no services list, no Q&A, old photos, no Posts.

Phase 1

Strategy and Solution

Make it fast: shrink images to WebP, lazy load, add caching, clean up code.

Make it clear: create 5 service pages × 4 city pages for York Region.

Help Google “get” us: add simple behind-the-scenes tags (schema) so Google knows who we are and what we do.

Polish Google Business Profile: pick “Landscaper” as the main category, add secondaries, list services with “from” pricing, set hours and service area, upload 30 fresh photos.

Phase 2

Strategy and Solution

Add mini project tiles: 2–3 per page with before/after, materials, scope, and timeline.

Link things together: connect services, cities, FAQs, and projects so people (and Google) can navigate easily.

Get reviews the right way: quick handout + SMS after each job asking for a photo and city mention.

Be consistent everywhere: fix name, address, phone and list on 18 Canadian directories.

Phase 3

Strategy and Solution

Answer real questions: short FAQs on winter heave, base depth, drainage, maintenance.

Use GBP Q&A: post common buyer questions and answer them clearly.

Be local on the page: add a service-area map and “streets we worked on.”

Improve from data: watch rising searches in Search Console and tweak headings and intros.

"Working with Blaze Boost's PPC team completely transformed our online lead generation. Within the first 90 days, we saw a 340% increase in qualified leads while actually reducing our cost per acquisition by 45%. Zouz's expertise in Google Ads optimization helped us dominate our local market. We went from 8-10 monthly inquiries to consistently generating 40+ high-quality leads. The ROI has been incredible – every dollar we spend on ads now generates $12 in revenue."
Michael Robinson - Nurses On CallCEO, Home Care Connection
"I was skeptical about PPC after burning through budgets with other agencies, but Blaze Boost changed everything. They restructured our entire Google Ads account, implemented conversion tracking properly, and within 6 weeks our conversion rate jumped from 1.2% to 4.8%. We're now seeing 250+ conversions monthly at half the cost we were paying before. The campaign management is meticulous – they actually care about our success, not just spending our ad budget."
Sarah Chen - TechForward SolutionsMarketing Director, TechForward Solutions
"Blaze Boost took our seasonal business and made it thrive year-round through strategic Google Ads campaigns. Last quarter alone, we generated $127,000 in revenue directly from PPC leads – a 580% return on ad spend. What impressed me most was how they created separate campaigns for each service, optimized our landing pages, and constantly refined our targeting. We're now booked solid and had to hire three new crews to keep up with demand."
Robert Martinez - Premier LandscapingOwner, Premier Landscaping
"The SEO Community program at Blaze Boost delivered results beyond our expectations. In just 8 months, we went from page 5 to ranking #1 for our primary keywords. Our organic traffic increased by 420%, and we're now getting 50+ new patient inquiries monthly without spending a penny on ads. The team's local SEO strategy put us on the map – literally. We're now the go-to clinic in our area, and 70% of our new patients find us through Google search."
Jennifer Walsh - Wellness First ClinicFounder, Wellness First Clinic
"Blaze Boost redesigned our outdated website into a conversion machine. The new design isn't just beautiful – it's strategic. Our bounce rate dropped from 76% to 22%, average session duration tripled, and most importantly, our online quote requests increased by 385%. They integrated booking systems, optimized our site speed, and made everything mobile-responsive. The website now generates leads 24/7, essentially becoming our best salesperson. Best investment we've made in our business."
Marvin West - Upfront Front ClinicPresident

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