New patient bookings from organic up 79%

People in North Vancouver now find this clinic when they search for treatments.

  • Top-3 rankings for 14 procedure keywords
  • Visits to the booking page +142%
  • Calls tied to organic 38 → 84 / month

Homeowners in York Region now see this landscaper when they search.

Who we helped

Family dental clinic in North Vancouver

 General and cosmetic dentistry with multiple dentists and hygienists. Busy staff. Strict medical approvals. They wanted more private-pay cases without relying on paid ads.

Problem Statements

Low trust online

The site lacked helpful details for YMYL topics.

Thin treatment content

Little depth on risks, recovery, or candidacy.

Scattered proof

Few recent reviews; no organized before-and-after gallery.

Goals

Objectives (90 days)

See my Map rank in 48 hours

Discovery Insights

E-E-A-T gaps:

Short bios, missing credentials, no author/review dates.

FAQs & schema:

FAQs are thin; no FAQ schema so answers don’t surface.

Speed (galleries):

Before/after images are heavy; mobile loads slow.

Speed (images):

Services list incomplete; no Q&A; older photos.

 Photo consent:

Before/after consent not documented; risk of takedowns.

 Reviews (proof):

Few recent Google reviews; no steady request process.

Phase 1

Strategy & Solution

Show the dentists: full bios with education, associations, and focus areas.

 Explain treatments clearly: who it’s for, steps, risks, aftercare, and when not to proceed.

 Complete Google profile (GBP): services list, hours & parking, fresh photos.

 Keep mobile fast: compressed before/after galleries so pages load quickly.

Phase 2

Strategy & Solution

Before/after gallery: alt text + short case notes patients understand.

 On-page FAQs per procedure: marked up so Google can show answers.

 Polite review request: SMS/email after visits with a direct review link.

 Smart linking: connect bios ↔ treatments ↔ FAQs ↔ booking page.

Phase 3

Strategy & Solution

Medical review workflow: dentist signs off; show author + reviewed dates on pages.

 Privacy & consent: one-page photo consent; front desk trained to manage it.

 GBP Q&A: post common patient questions and answer them clearly.

 Keep it fresh: monthly photo updates; remove outdated claims and images.

Obstacles & How We Handled Them

Approvals take time

We set a weekly 30-minute sign-off slot and simple “approve or comment” checklists.

Photo consent

We created a one-page consent and trained the front desk to manage it.

Doctor time is limited

We recorded 10-minute audio notes with the lead dentist and turned them into patient-friendly pages.

Results & Success Metrics

Primary outcomes

Calls from organic: 38 → 84 / month

 

Top-3 rankings: 14 treatment keywords

 

New patient bookings: +79%

Supporting metrics

Booking page visits: +142%

 

New reviews: +12 at 4.8 average

 

Before/after gallery: higher engagement after compression & captions

Attribution notes

Calls: Tracked in CallRail with source=organic + GA4 UTMs.

 

Rankings: GSC monitored positions and clicks for 14 procedure terms.

 

Bookings: GA4 tracked booking-link clicks and completed forms.

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