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61 QUALIFIED INQUIRIES IN 60 DAYS

Inbound DMs 10 → 54 / mo
Link-in-bio forms 7 → 27 / mo
GBP calls 32 → 79 / mo

Hamilton homeowners now see real projects, prices, and an easy way to book.

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Who we helped

Landscaping contractor — Hamilton, ON

Design-build projects (interlock, retaining walls, sod). Posting was sporadic; grid looked random; no clear path to request a quote. Channels: Facebook, Instagram, Google Business Profile.

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Problem Statements

Random content

Pretty photos, no sequence; followers didn’t know what to do next.

No inquiry path

No price cues, no “Get a Quote” highlight, buried contact options.

GBP underused

Few posts/photos; map searches weren’t converting to calls.

Goals

  • Turn social reach into qualified inquiries.
  • Show real projects + price ranges to build trust.
  • Make it one tap to request a quote.

OBJECTIVES (60 days)

  • DMs 50+ / mo (hit: 54).
  • Link-in-bio forms ≥ 20 / mo (hit: 27).
  • GBP calls ≥ 70 / mo (hit: 79).

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Discovery Insights

Pillars missing:

 Posts were one-off; no repeatable content system.

No price anchors:

Followers asked “How much?” then disappeared.

 Thin proof:

Few before/afters; no materials or timelines listed.

CTA gaps:

No “Get a Quote” highlight; Link in Bio wasn’t tracked.

GBP stale:

Old photos; no weekly posts; categories incomplete.

UTM/Tracking:

Traffic from IG/FB not tagged, so wins were invisible.

Phase 1

System & Setup

Make it easy to post and convert

  • 3 content pillars: Projects, How-to, Local proof.
  • Link-in-bio hub: services, project gallery, quote form (UTM-tagged).
  • Story Highlights: “Get a Quote,” “Before/After,” “Pricing,” “Areas We Serve.”
  • GBP refresh: weekly posts, 20 new photos, correct categories.
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Phase 2

Proof & Pricing

Plain English, real wins

  • Reels: before/after + price ranges and timelines on-screen.
  • Project captions: materials, scope, days on site, warranty.
  • Local cues: tag neighborhoods/streets; map pin in captions.
  • Social to site: consistent “Get a Quote” buttons on every post.
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Phase 3

Nurture & Hand-offs

Turn interest into booked visits

  • DM quick replies: “Budget?” “Timeline?” “Send location?” templates.
  • Auto-responses: after-hours message with form link; next-morning follow-up.
  • Comment strategy: reply with value, then invite to DM for photos/quote.
  • Weekly GBP post: recent job + CTA “Book a site visit.”
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Obstacles & How We Handled Them

Price DMs bogged down

Fix: On-screen price ranges + “from” captions; DM quick replies collected basics in 2 messages.

Inconsistent photos

Fix: Crew shot list (angles, final sweep, dusk shot). Results looked uniform and pro.

After-hours drop-offs

Fix: Auto-reply with Link-in-Bio form; AM reminders lifted form completion.

Results & Success Metrics

Attribution notes

DMs: Meta Inbox export; qualified = address + budget present.

 

Forms: Link-in-Bio hub with UTMs (Bitly for click logs).

 

Calls: BrightLocal/GBP call logs and GA4 events.

Primary outcomes

Inbound DMs: 10 → 54 / mo

 

Link-in-bio forms: 7 → 27 / mo

 

GBP calls: 32 → 79 / mo

Supporting metrics

Reel saves & shares climbed with price overlays.

 

Quote time shortened via DM templates.

 

Map views up with fresh GBP photos/posts.

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Robert Martinez - Premier LandscapingOwner, Premier Landscaping
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