SMM Case Study 2 – Blaze Boost

FROM QUIET WEEKDAYS TO SOLD-OUT CLASSES

Average class occupancy +22% IG reach +318% Promo code redemptions 147 in month one

Waterloo studio filled weekday classes with UGC + weekly “drop” launches.

Waterloo studio filled weekday classes with UGC + weekly “drop” launches.

Who we helped

Boutique fitness studio — Waterloo, ON

Reformer Pilates + HIIT. Strong weekends, slow Tues/Wed. Channels: Instagram & TikTok. They wanted packed weekday classes and more first-timers using a promo code.

Problem Statements

Random posting

Pretty clips but no rhythm; followers didn’t know when to book.

No clear path to try

Trial offer buried; no simple “first-timer” code or link.

Low weekday urgency

Nothing special about midweek—people kept putting it off.

Goals

OBJECTIVES (30–45 days)

See my Map rank in 48 hours

Discovery Insights

No content cadence:

Posts had no weekly rhythm; algorithm couldn’t “learn.”

Offer buried:

Trial/first-timer code wasn’t visible in Reels/Stories.

Link friction:

No Link-in-Bio hub; booking buried 3 taps deep.

Creator gap:

Members posted, but studio didn’t reshare consistently.

Weak proof:

Few before/after or coach intros; new people unsure.

No UTM tracking:

Couldn’t see which posts drove bookings.

Phase 1

System & Setup (rounded bullets)

Make it easy to post and book

Weekly “drop” format: every Monday at 7pm, release Midweek Class Drops.

Link-in-Bio hub: class schedule, coach intros, “FIRSTCLASS” code; all links UTM-tagged.

Story Highlights: “Start Here,” “Coach intros,” “Results,” “This Week’s Drop.”

UGC wall: repost rule (tag us + location) and a monthly giveaway.

Phase 2

Proof & Hooks

Show results, reduce fear

Reels: 1) class snippets with on-screen cues (“Beginner-friendly”), 2) coach tip of the day, 3) member mini-wins.

Price anchor: “First class $12 with code FIRSTCLASS.”

Social proof: short member quotes; before/after where appropriate.

Pins: top 3 posts pinned—trial, schedule, coach intro.

Phase 3

Nurture & Hand-offs

Turn views into bookings

DM quick replies: “Pick a time,” “Beginner tips,” “What to bring.”

Auto-reply after hours: sends booking link + code; morning follow-up.

TikTok → IG hand-off: repost best TikToks with captions that push to booking.

Weekly recap Story: open spots + countdown sticker.

Obstacles & How We Handled Them (3 mini windows)

Camera-shy members

Fix: Focus on coach-led demos and POV angles; offer opt-out bands for members.

No-shows on trials

Fix: Confirmation + 24h/2h reminders, clear “what to bring,” and an easy reschedule link.

Inconsistent visuals

Fix: Shot list (entry → warm-up → highlight move → end pose), consistent cover text, and brand colors.

Results & Success Metrics (3-card layout)

Attribution notes

Bookings: Link-in-Bio (UTM) to scheduling app; first-timer code tracked.

Reach/Engagement: Instagram/TikTok insights.

Redemptions: POS/coupon report exported monthly.

Primary outcomes

Average class occupancy +22%

IG reach +318%

147 first-timer code redemptions (month one)

Supporting metrics

Saves & shares spiked on coach tip Reels.

“Start Here” Highlight became top tap-through.

Midweek Drop posts filled Tues/Wed faster.

HI! Family Dental Clinic, North Vancouver, BC “Patients tell us they booked after reading the dentist bios and seeing the before-and-after gallery. Approvals were easy, the site feels safer and clearer, and calls from Google now come in every day.”

"I was skeptical about PPC after burning through budgets with other agencies, but Blaze Boost changed everything. They restructured our entire Google Ads account, implemented conversion tracking properly, and within 6 weeks our conversion rate jumped from 1.2% to 4.8%. We're now seeing 250+ conversions monthly at half the cost we were paying before. The campaign management is meticulous – they actually care about our success, not just spending our ad budget."

"Blaze Boost took our seasonal business and made it thrive year-round through strategic Google Ads campaigns. Last quarter alone, we generated $127,000 in revenue directly from PPC leads – a 580% return on ad spend. What impressed me most was how they created separate campaigns for each service, optimized our landing pages, and constantly refined our targeting. We're now booked solid and had to hire three new crews to keep up with demand."

"The SEO Community program at Blaze Boost delivered results beyond our expectations. In just 8 months, we went from page 5 to ranking #1 for our primary keywords. Our organic traffic increased by 420%, and we're now getting 50+ new patient inquiries monthly without spending a penny on ads. The team's local SEO strategy put us on the map – literally. We're now the go-to clinic in our area, and 70% of our new patients find us through Google search."

"Blaze Boost redesigned our outdated website into a conversion machine. The new design isn't just beautiful – it's strategic. Our bounce rate dropped from 76% to 22%, average session duration tripled, and most importantly, our online quote requests increased by 385%. They integrated booking systems, optimized our site speed, and made everything mobile-responsive. The website now generates leads 24/7, essentially becoming our best salesperson. Best investment we've made in our business."

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