SMM Case Study 3 – Blaze Boost

9 CONSULTS / MONTH FROM LINKEDIN CONTENT

Profile views 4× 27 qualified inbound messages (90 days) Average 9 booked consults / month

Founder-led posts turned LinkedIn attention into real consults.

Who we helped

Boutique business law firm — Toronto, ON

Focus: contracts, commercial disputes, employment matters for SMBs. Primary channel: LinkedIn. Goal: steady inbound consults without heavy ad spend.

Problem Statements

Silent profile

Irregular posting; few visitors, fewer DMs.

Jargon-heavy content

Great expertise, but posts felt academic—no clear next steps.

No discovery motion

Little commenting on local business pages; limited reach outside connections.

Goals

OBJECTIVES (90 days)

See my Map rank in 48 hours

Discovery Insights

Inconsistent cadence

Posts sporadic; algorithm can’t learn momentum.

No content types mix

Missing carousels/FAQs; few plain-English explainers.

Weak CTAs

No “DM me” or booking cues in comments or posts.

Limited engagement

Rarely commented on local chambers, startup hubs, or partner posts.

Video underused

Webinar recordings existed, but no clips or captions.

No measurement

Profile-view spikes and DM quality not tracked consistently.

Phase 1

System & Setup

Be findable, weekly

Founder POV cadence: 3 posts/week (Mon POV, Wed carousel FAQ, Fri client-friendly tip).
Profile cleanup: headline with niche + outcome, featured links to “Book a consult,” credibility bullets.
DM path: link in Featured + post comments (“DM ‘CHECKLIST’ for the template”).

Phase 2

Proof & Education

Plain English, real wins

Carousel FAQs: “Can I terminate for underperformance?”, “What belongs in a partnership agreement?” (1 idea per slide).
Webinar clips: 30–60s snippets with captions; end-card → “Book a 15-min consult.”
Mini case threads: anonymized outcomes: problem → action → result → lesson.

Phase 3

Discovery & Community

Earn reach, don’t chase it

Comment routine: 15 minutes/day on chamber, BIA, startup incubator, and accountant/HR partner posts.
Tag partners & locations: credit collaborators; geotag Toronto neighborhoods.
Monthly live Q&A: 20 minutes on a trending SMB issue; pin replay.

Obstacles & How We Handled Them

Time-poor founder

Fix: 30-minute weekly interview → we draft 3 posts; founder only approves.

Compliance tone vs friendly tone

Fix: Plain-English first, legal caveat line at bottom; no specific legal advice.

Low initial reach

Fix: Comment strategy + partner tags; carousels with saves/rewatches increased distribution.

Results & Success Metrics (3-card layout)

Attribution notes

Profile views & post stats: Shield Analytics.

Inbound messages: LinkedIn Inbox exports; qualified = industry, issue, timeline present.

Consults booked: Calendly/CRM tagged “source=LinkedIn.”

Primary outcomes

Profile views 4×

27 qualified inbound messages (90 days)

9 booked consults / month average

Supporting metrics

Carousel saves became top signal; clips improved follow rates.

Comment-to-DM handoffs increased discovery from non-followers.

Featured “Checklist” link was most-clicked asset.

HI! Family Dental Clinic, North Vancouver, BC “Patients tell us they booked after reading the dentist bios and seeing the before-and-after gallery. Approvals were easy, the site feels safer and clearer, and calls from Google now come in every day.”

"I was skeptical about PPC after burning through budgets with other agencies, but Blaze Boost changed everything. They restructured our entire Google Ads account, implemented conversion tracking properly, and within 6 weeks our conversion rate jumped from 1.2% to 4.8%. We're now seeing 250+ conversions monthly at half the cost we were paying before. The campaign management is meticulous – they actually care about our success, not just spending our ad budget."

"Blaze Boost took our seasonal business and made it thrive year-round through strategic Google Ads campaigns. Last quarter alone, we generated $127,000 in revenue directly from PPC leads – a 580% return on ad spend. What impressed me most was how they created separate campaigns for each service, optimized our landing pages, and constantly refined our targeting. We're now booked solid and had to hire three new crews to keep up with demand."

"The SEO Community program at Blaze Boost delivered results beyond our expectations. In just 8 months, we went from page 5 to ranking #1 for our primary keywords. Our organic traffic increased by 420%, and we're now getting 50+ new patient inquiries monthly without spending a penny on ads. The team's local SEO strategy put us on the map – literally. We're now the go-to clinic in our area, and 70% of our new patients find us through Google search."

"Blaze Boost redesigned our outdated website into a conversion machine. The new design isn't just beautiful – it's strategic. Our bounce rate dropped from 76% to 22%, average session duration tripled, and most importantly, our online quote requests increased by 385%. They integrated booking systems, optimized our site speed, and made everything mobile-responsive. The website now generates leads 24/7, essentially becoming our best salesperson. Best investment we've made in our business."

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